Social media isn’t simply a digital billboard for your brand. It’s a tool for direct connection with customers who fit your business model and an opening to dynamic insights.
From customer services to industry analysis to a recruitment pool, the impact of a social media strategy envelopes every part of your business. Managing it takes time and expertise: it doesn’t necessarily follow that successful entrepreneurs have a lot of either of those to spare.
Find out why you need to outsource Redlands social media management as we explore the main tangible benefits.
A Boost to Brand Awareness
Index data proves consumers trust brand content that displays commodities, services or real customers who’ve tried out and reviewed a product. Statistics show how social media is where consumers go to find brands. That makes it the go-to channel for building brand awareness.
Brand awareness is the initial step to:
- Picking up new leads
- Cutting out the competition
- Driving sales
Social media data acts as a barometer of what your brand awareness is at any given time. You can, for example, find out how you match your competition via metrics such as:
- Overall conversation volume
- Positive sentiment
- The total number of engagements
These insights are indisputable truths that can affect the overall social media strategy and more of your small business.
Audience Targeting and Growth
Sales strategy is the number one reason small businesses use social media data. It’s always there in the sales funnel or customer journey to a purchase. From drumming up awareness to campaigns and supporting transactions, social media plays an integral part in targeting and keeping hold of customers.
Redlands social media management enables you to get a more accurate steer on what your customers want and need. With their feedback at your fingertips, you can improve every step of your sales plan. That includes:
- Social media selling
- Sales from your own website
- Your wider customer outreach
While researching your audience, you’ll need one eye on your competition. You’ll have to identify their best practices and what works for them. You may then want to take a similar approach but with your own twist in terms of social content and tone of voice.
Your competition may appear to be having better success with their social media campaigns going viral. If so, take a look at the correlation between their campaign and target market.
Work out what lessons you can learn from that. Viral success is typically not all about luck. It requires a careful combination of:
- Understanding an audience
- Great creative content with a hook
- Good timing!
Increased Expertise and a Tailored Social Media Strategy
One of the key benefits of outsourcing your Redlands social media management is getting access to local specialised resources and expertise that many small businesses do not have in-house.
Effective social media management needs a unique skill set and knowledge. Most small businesses either don’t have this or lack the time to develop it themselves.
Outsourcing your social media management can give a boost to efficiency within your business too. It allows them to remain focused on what they do best and delegate their social media management to a team of experts. This can lead to more efficient internal processes and greater productivity.
Stay Ahead of Trends and Changes
Current trend cycles move at lightning speed and social media is where trends begin and develop. To be alert to fresh trends related to your audience, you need to have your finger on the pulse of social media.
Even without taking trends into consideration, brands that move away or deviate from having a social media presence are in danger of quickly becoming irrelevant. Their communities will simply move on somewhere else.
Social media is vital for moving a long-term brand strategy forwards. It’s going to ensure you remain at the forefront of users’ minds for years to come.
There’s cut-throat competition out there for customer attention and cultural relevance. It’s therefore vital to listen to chatter about your industry and brand. This will help to get a feel for what people think about your company, even if you don’t get tagged or mentioned.
Simply Me-dia can help you gather information so you can monitor trends, reveal patterns and check emotional responses to your industry, products, brand and hashtags.
Consistent and Engaging Content
To create great content, you need to understand your audience and speak their language. And, you need to do that day in and day out so that you don’t lose them. It can take considerable research to work out what kind of topics are going to hit the spot and provoke a positive reaction.
Never has quality over quantity mattered so much. It takes a lot of skill to write content on a regular basis that’s always informative and of interest to your potential customers.
Redlands social media management companies like Simply Me-dia have a creative team with sole responsibility to create great content. It’s going to hit the spot with potential customers time after time.
Tracking and Analytics
Some metrics such as Marketing Qualified Leads (MQLs) make attribution easier and simpler to drill down into your ROI. Other metrics including engagement can have a correlation with revenue gains, however, it’s tougher to get proof of their direct effect.
A social media specialist like Simply Me-dia has access to advanced analytics tools that can give small businesses invaluable insights into their social media performance.
This can help you to make sense of data, make custom metrics and bring together a variety of data sources. This will give you a customised view and source of truth for broader business insights including performance along with a clear understanding of how social media has an impact on revenue gains.
For marketing purposes, social media data is worth its weight in gold, as it uncovers invaluable information about competitors and customers. For example, demographic information can help you decide which issues, trends and topics your target audience cares about most.
Redlands Social Media Management You Can Count On
By working alongside a Redlands social media management agency like Simply Me-dia you’ll get access to a range of specialised skills and expertise.
This going to save you and your business time and money. And, you’ll reap the benefits of achieving better results than you could if you built a social media strategy yourself.
Make Simply Me-dia your first port of call for social media management in Brisbane.