Imagine you have a hairdressing business in a popular Brisbane suburb. In that suburb, there are six similar businesses, all competing for the same clients.

Before the internet erupted, you may have relied on phone directory listings, TV or radio commercials, flyers or business cards to stay ahead of the game. Today, local SEO (Search Engine Optimisation) is your key to securing the lion’s share of clients.

Read on to discover what Brisbane SEO management means and how to get Redlands SEO management working to your advantage.

Local SEO Explained

Local SEO is the process of optimising your online presence. Instead of being an online wallflower, SEO could make your business an attractive and eye-catching online bouquet.

Most of us use Google to find the services we need. So, continuing with the hairdressing theme, the ideal outcome would be that when we’re searching online for a stylist, we get drawn to your business first. This gives you the best chance of securing the booking.

It sounds simple, but Brisbane SEO management takes skill and time. For example, it requires a detailed understanding of the algorithms Google uses to move businesses up and down the pecking order of search engine results.

All businesses that have a physical location will benefit from local SEO management.

Why Local SEO Matters?

Successful Redlands SEO management means drilling down into how people use search engines like Google to find what they want.

There’s been an explosion in the numbers using Google Maps to find local businesses or services. Here are some examples of these kinds of searches:

  • A Thai restaurant near me
  • A gardener near me
  • A computer repair shop near me

The list is almost endless. It’s highly likely you’ve done these kinds of searches yourself. But, if you’re a business, you need to know how to get people to pick you.

One of the most popular searches is for stores “open near me.” Therefore, it makes sense that your business clearly states its opening hours everywhere it has an online presence. That could be on Google Maps, social media, or its own website.

Understanding How Local SEO Works

Google considers a whole host of ranking factors. It’s important to remember that all these factors are in a constant state of flux. That means rankings can change from one nanosecond to the next, influenced by constant user interaction.

It’s in Google’s interest to help users find what they are looking for. Although by no means exclusive, three critical Google considerations help users find the best match. These are:

  • Relevance
  • Distance
  • Prominence

Google will decide how related a Business Profile result is to the words a user puts into the search engine. It will also consider how far a business is from the person conducting the search and assess how important the business is to likely customers.

Google will then display two kinds of local search results:

  • A long list of normal blue link search results
  • A local pack displaying the top local business listings and a map

Google will also decide if the intent of your search is local, even if the search in question doesn’t explicitly say it is.

Outsourcing Brisbane SEO Management

One of the difficulties with DIY local SEO management is that you can inadvertently do your business harm. Google may not, for example, share your opinion that the photos you post are relevant. That matters because, like it or not, you need Google on side.

Simply Me-dia is a local SEO expert. We’re across all the critical ways to boost your online presence. Leave Redlands SEO management to us. Find out more about how we can help your business by getting in touch with one of the team today.