Building a website is not enough anymore! For your business to be seen online and to successfully reach Google’s front page you need SEO. Though a lot of people don’t know what this is or how to do it. So we will go through some information to help you get started.
What is SEO?
SEO or Search Engine Optimisation is used to optimize your website for search results. This is done through the use of keywords which potential customers type into Google when they are looking for businesses or services. Depending on the type of audience you are looking to attract will determine your keywords.
With so many websites on the Internet now SEO is becoming more important than ever for businesses. It helps market their business online in Google’s search results and helps attract potential customers, most of which will only look at the top 5 results in search.
Why is my Google Ranking important?
A Google Ranking is where you rank on Google’s search results. If you are at the top of Google’s front page you are rank number 1. If you are at the bottom of Google’s front page you are rank number 10 and so on.
Your Google Ranking is important as it can put you ahead of your competition. This, in turn, will allow you to invite more customers to click on your website because you are higher on the list than your competitors. In the long run this can be significant to your business’s income and growth.
What can I do to increase my SEO?
To increase your SEO you need to start placing keywords through your website. They can be added to your website text, your images and into blog articles that keep your website up to date. An inactive website with no keywords won’t get you anywhere.
It is important not to oversaturate your site with keywords as well. You need to determine the appropriate keywords you need and put them in the text a few times where it will make sense. Google will penalize you for the incorrect use of keywords so you need to be careful with what you do.
Contact us to maintain your website’s SEO and your Google Ranking on 07 3417 8317.